Gray Label are based in Amsterdam and design contemporary and timeless basics using beautiful organic fabrics. "Organic apparel for the little minimalist", as they very aptly put it. We love their simple, sharp lines and sophisticated palette. Gray Label is our absolute go-to brand for softness, palette and all round durability. From baby up to toddler, every kid loves the softness and Gray Label cuts are cleverly designed so that the clothing grows with your child, to maximise wear. Amazing value for money.
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